What we think - I know it sounds cliche, but it is true. The Kaplan speaker cables offer performance that competes with cables at two to three times their price point. Very musically satisfying, the Kaplan GS speaker cable is warm, and full bodied. Their magic really lies within the way they portray the midrange. With musically rich layers of detail and harmonics presented in a wide and deep soundstage. As a customer who is a cello player put it "when you hear a solo instrument, you hear it in its appropriate size and context, as you would in an orchestra or other ensemble. It isn't exaggerated or larger than the other instruments, it is as in real life." The Kaplan cables have a softer top end (which I prefer), so if you like a lot of sparkle and air (think ribbon or metal dome tweeters), these might not be for you. If you do like listening to a relaxed, musical sound that is non-fatiguing, I highly recommend the Kaplans.