Loudspeaker cables are one of the most misunderstood audio components. Many believe that using heavier gauge speaker wire will minimze audible losses, but that is not so. While increasing the size of the conductor does reduce resistive loss, it also increases inductive loss. Inductive loss is actually responsible for most of the signal degradation that we hear from speaker cables. The ideal loudspeaker cable would minimize both resistance and inductance to preserve as much of the signal as possible.
Everyone knows that magnetic force varies with distance, so it should come as no surprise that the + and - conductors of a cable need to be in close proximity to one another in order to minimize electromagnetic loss. The problem with thick conductors is that they simply cannot be close enough together.
The Wireworld proprietary DNA cable design utilizes flat strands of conductors in parallel. Enough strands allow for ultra low resistance. The spacing between the polarities is also tuned to match the purest of sounds, a direct connection.
Wirewolrd's design process ensures that all of their loudspeaker cables provide the best performance for their cost.